SMART EAST TECHNOLOGIES / SET

Leading Business Solutions in the Intelligent Age

Connecting insight, technology, capabilities and partnerships to turn strategic ambition into measurable impact.

Strategic Partners & Ecosystem

STRATEGIC OVERVIEW SET-OVR

Where Business Ambition Meets Intelligent Technology.

Smart East Technologies brings together technology, business expertise, and execution capabilities to build, integrate, and scale solutions that turn strategic ambition into measurable impact.

STRATEGIC DIRECTION SET-V2030

Shaping Intelligent Futures

To be the leading Saudi ecosystem for building, integrating, and scaling intelligent business solutions that power national transformation and turn strategic ambition into measurable impact.

CORE PURPOSE SET-EXEC

Connecting Value & Innovation

To connect insight, technology, partnerships, and delivery capabilities to build, launch, and scale high-impact, value-driven business solutions for Saudi Arabia's evolving market.

THE SET ADVANTAGE SET-WHY

Why SET?

  • Saudi-BuiltSolutions designed with local market understanding.
  • End-to-End DeliveryFrom strategy and design to implementation.
  • Business + TechnologyConnecting business needs with the right technology.
  • Built to ScaleSolutions designed for sustainable growth.

01 — Introduction

We connect what others keep separate.

SET conceptualizes and designs business solutions for Saudi Arabia in line with Vision 2030 — bringing together market insight, advisory capability, technology, partnerships and capital access to help organizations create practical, scalable solutions. From strategic ambition to commercial outcomes, SET helps clients identify, build, launch and scale solutions that matter.

CLIENT IMPACT
INSIGHT
CAPABILITY
TECHNOLOGY
PARTNERS
DELIVERY

02 — Business Solutions Ecosystem

One ecosystem.
Four roles.

SET is developing an ecosystem that integrates specialized capabilities to build the business solutions of the future.

01

Strategic Advisor

Frames the opportunity and outlines the compelling business case.

03 — From Capability to Impact

Six capabilities.
Three verticals.

Advisory, integration and venture building for value-driven, intelligent and sustainable solutions — covering the complete lifecycle from initial idea to full commercial scale.

04 — Advisory & Business Solutions Method

How we create value.

01

From Strategy to Impact

We turn strategic ambitions and opportunities into scalable business and technology solutions that deliver measurable outcomes.

Smart East Technologies
02

Integrated Solutions. One Partner.

We bring together advisory, technology, specialized capabilities, and execution to take solutions from concept to implementation and scale.

Smart East Technologies
03

Technology Built Around Business

We apply AI and emerging technologies to solve real business challenges, improve efficiency, enable better decisions, and create sustainable value.

Smart East Technologies
04

Local Capabilities. Scalable Ambition.

We build solutions around Saudi market needs and priorities, powered by an ecosystem of expertise, partnerships, and specialized capabilities.

Smart East Technologies

05 — The SET Approach

From opportunity
to scale.

THE SET APPROACH
01 Discover

Identify and frame the core opportunity within the market context.

06 — Saudi-Made Solutions

Built in Saudi Arabia.
Ready to scale.

SET turns specialist capabilities into productized, Saudi-made solutions — delivered as integrated suites clients can rapidly adopt, without managing multiple vendors.

01

Business Excellence & Transformation

02

AI Strategy & Custom Models

03

Intelligent Automation & Data Analytics

04

Edge Technology & IoT

05

Innovation Hubs & Venture Building

06

Creative Talent & Cultural Capability

07 — Services

Where capability
becomes delivery.

AI-enabled platforms and delivery services designed to improve decision-making, operational visibility, compliance and organisational performance.

CATEGORY // 01

ADVISORY

01 ADVISORY
02 INTEGRATION
03 VENTURE BUILDING

08 — Products

Intelligence, built
for the real world.

SET's AI products translate advanced technology into secure, practical solutions for enterprise, operational and engineering use cases.

01 / 05

YANA

Secure On-Premise Bilingual Enterprise AI

An on-premise bilingual enterprise AI assistant designed for sensitive environments. YANA supports secure knowledge access, process automation, compliance and faster decision-making across daily operations.

  • On-premise deployment
  • Arabic & English
  • Knowledge & compliance access

09 — Proof of Execution

Built for real-world impact.

Drag to explore, or scroll — a selection of engagements delivered across government and industry.

01

Science & Genomics

Central Genome Laboratory

King Abdulaziz City for Science and Technology (KACST)

Advisory support for the Saudi Human Genome initiative — establishing a central genomics capability spanning DNA sample collection, sequencing, bioinformatics and research collaboration.

02

Urban Mobility

Smart Mobility Project

Ministry of Municipal, Rural Affairs & Housing

Advisory on e-bike and e-scooter mobility — policy development, gap analysis, use-case design, vendor review and support for a smart innovation lab for micro-mobility.

03

Human Capital

Digital Enablers for HRSD

Human Resources & Social Development Ecosystem

A study of digital enablers across the HRSD ecosystem — current-state assessment, benchmarking, legal and financial considerations, and a future-state vision and roadmap.

04

Digital Product

Digital Product Development Advisory

Government Entity

Full-lifecycle consulting across business analysis, service design, UI/UX, software development, platform testing and digital operations — from concept to operational readiness.

05

Governance

DCO Policies, Procedures & Workflows

Digital Cooperation Organization

Policies, procedures and workflows for shared services functions — current-state review, benchmarking, target operating model design and implementation planning.

06

Financial Sector

SME Bank Strategic Partnerships

SME Bank

Improvements to the strategic partnerships operating model — process and governance strengthening, stakeholder mapping, agreement review and automation planning.

07

Housing & Urban Policy

Collective Housing Strategy

Ministry of Municipal, Rural Affairs & Housing

A strategy for the collective housing programme — current-state analysis, supply-and-demand assessment, economic impact analysis, KPIs, roadmap and governance.

11 — Ecosystem & Partners

The power is in
the connections.

Strategic relationships extend SET's operational reach across deep technology, advisory, academia, innovation and specialized sectors.

Imam Abdulrahman Bin Faisal UniversityEcosystem Founder
Dammam ValleyInnovation District
Saudi Data & AI AuthorityNational AI Authority
Aramco DigitalTechnology
Ministry of Municipal, Rural Affairs & HousingGovernment
Ministry of Environment, Water & AgricultureGovernment
Saudi Broadcasting AuthorityMedia
Saudi Red Crescent AuthorityHumanitarian
National Center for Waste ManagementInfrastructure
Sharqia Development AuthorityRegional Development
Diwan Al MazalimGovernance
Ministry of Human Resources and Social DevelopmentSocial Development
Saudi Geological SurveyGeoscience
Saudi Irrigation OrganizationAgriculture

12 — A Message from the CEO

CEO / FOUNDING LEADERSHIP SET — SMART EAST TECHNOLOGIES
"SET was created around a simple belief: the strongest solutions emerge when strategy, technology and execution work as one. Our role is to connect the right ideas, capabilities and partners — and turn them into solutions that create measurable value for organizations and contribute to Saudi Arabia's next phase of growth."

Ammar Al Jamie

Chief Executive Officer

13 — News

Signals from
the ecosystem.

Selected updates on products, partnerships and milestones across the SET ecosystem.

SET sponsors AI fellowship graduation
Community August 2026

Celebrating SET's first AI fellowship graduates

SET proudly sponsored the graduation of the first cohort from IAU's AI professional fellowship and student program — congratulations to every graduate.

Innovation Gateway
Product August 2026

Customizable Engine for Innovation Intake & Routing

SET adds Innovation Gateway to its product portfolio — a customizable platform that routes innovation submissions through a structured approval workflow.

Expanding presence within Dammam Valley
Partnership June 2026

Expanding presence within Dammam Valley

SET strengthens its footprint inside the IAU Innovation District, deepening access to academic and applied-research capability.

YANA Enterprise
Product April 2026

YANA reaches a new enterprise deployment milestone

SET's bilingual, on-premise AI assistant extends secure knowledge access and process automation to new government and enterprise environments.

Central Genome Laboratory advisory
Delivery February 2026

A new phase for the Central Genome Laboratory advisory

SET continues its advisory role supporting KACST's Saudi Human Genome initiative as the programme moves into its next delivery phase.

14 — Get Involved

Here's how to enter
the ecosystem.

Connect with SET through partnerships, career opportunities, internships, or general inquiries.

For organizations, companies, institutions and ecosystem partners who want to collaborate with SET on practical, scalable solutions.

Let's talk

Let's build
what's next.

From strategic ambition to practical impact.

Explore all the ways to get involved